New travel planner for Brandenburg: Discover the variety of the region!

New travel planner for Brandenburg: Discover the variety of the region!

Brandenburg an der Havel, Deutschland - The city marketing and tourism company Brandenburg an der Havel (StG) presented its brand new travel planner in the 16th edition, which presents numerous local providers and their tourist offers on 68 pages. According to StG managing director Thomas Krüger, 116 providers, including those who were not represented in previous years, are to be found in the brochure. This makes the travel planner the most comprehensive tourism brochure in Brandenburg. The requirement is 25,000 copies, and the previous editions have reached a total circulation of impressive 500,000. The brochure is not only distributed in Germany, but also delivered to the Benelux countries as well as to Austria and Switzerland. Interested parties can already download here .

Integration of digital offers

Despite the increasing digitization, the STG emphasizes that the printed brochure continues to be very important. Mayor Steffen Scheller underlined the importance of analog information for the region, since these are often more compact and clearer than internet research. In order to strengthen the digital component, many offers are provided with QR codes, which enable users to find faster. In addition, the STG has a steadily growing presence on various platforms that already counts around 50,000 followers.

In addition to the offers in the brochure, the topic of accessibility is also taken into account. As The Tagesspiegel reported, for example the hand-bike driver Sille Boll, have had positive experiences. The references to public toilets and the accessibility for people with mobility restrictions are an important step for more inclusion in tourism, especially along popular routes such as the Elberadweg. Plans for a continuous improvement of travel with special offers for different needs are an important focus for the future.