Distillerie Studer changes to Bottle Brands: New sales strategies!

The distillery Studer from Escholzmatt, Switzerland, has restructured its sales in Germany. After almost ten years of collaboration with the Bremen Spirituos Contor (BSC), Bottle Brands from Brandenburg an der Havel is now being used as a new distributor. This decision was made to expand the activities in the German market and to sharpen the brand's profile as a premium provider.

Bottle Brands specializes in the distribution of premium-spirits and will highlight the quality and tradition of Studer's products. The focus is on the upscale gastronomy, which is to be operated more efficiently. Bartenders, sommeliers and F&B managers should be able to access the products straightforward and with personal advice. Jonathan Schönberger, managing director of Distillerie Studer, emphasizes the importance of personal customer advice through Bottle Brands.

strategic orientation and product range

With the change of sales, the distillery reacts to an increasingly price -conscious market. In order to make the quality of the products more transparent and respond to the needs of consumers, this rethink is necessary. Studer's range currently comprises around 25 products in Germany. For 2025, plans are planned to expand this product range in specialist retailers and gastronomy.

While the BSC contributed significantly to the establishment of the Studer brand in Germany, the new partner Bottle Brands should now contribute to a more effective approach to specialist trade and the upscale gastronomy. This was also emphasized in a report by drinks News, which shows the change of distribution partner in detail.