Mrbeast clears EDEKA empty: charity action or PR stunt?

Mrbeast clears EDEKA empty: charity action or PR stunt?

Edeka-Filiale, Berlin, Deutschland - In a spectacular PR stunt, the world-famous YouTube star Mrbeast, whose real name Jimmy Donaldson is, has cleared an Edeka branch in Berlin for a pre-Christmas charity campaign. Together with German influencers, he bought everything on the shelves of the branch to draw attention to his “Feastal” chocolate brand, which has been available in Germany since September. The event, which was transmitted live via its YouTube channel with almost 300 million subscribers, served as a result of selling over 100,000 chocolate tablets and donating the net proceeds for charitable purposes. According to horizont that inevitably leaves a bitter aftertaste.

mrbeast has been criticized for allegations regarding his business practices. Despite these controversies, the chocolate brand follows an expansion to Germany, where it is offered exclusively in the Edeka network. Its brand "Feastables" is said to offer chocolate of high quality that is spectacularly staged, which is from Kaisers is confirmed. This marketing strategy is exemplary for the innovative strength of influencers in retail and their influence on the market.

While Mrbeast's actions attract many fans and go viral, the question arises whether such stunts really achieve the altruistic goal or are only perceived as a commercialization strategy. The debate about the actual value of such charity actions and their ethics remains up to date, while the chocolate of "Feastables" could become a new taste experience for many.