3sat under pressure: Culture variety in the roof room in danger!

3sat under pressure: Culture variety in the roof room in danger!

Berlin, Deutschland - Munich / Stuttgart / Mainz (ots)

Yesterday a future vision for 3sat was designed in Berlin, the only joint program in German -speaking countries that specialize in culture and science. With over five million viewers every day in Germany, Austria and Switzerland, 3sat is an indispensable window to the cultural diversity. The leading heads of ARD, ZDF, ORF and SRG came together and emphasized how crucial 3sat for the cross -border mediation and access to cultural content is. Engelbert Günster, chairman of the ARD committee chairman conference, emphasized: " Without 3sat, there is no important cultural-political component in the roof room. "

strategies to strengthen 3sat

The discussion also brought the challenges of modern television to the table. The number of younger viewers drops and 3sat reacts with a strategic change to non-linears to maintain and strengthen the variety of programs. Gerda Hasselfeldt from ZDF said: " 3sat is a real jewel with a unique selling point. " In addition, Professor Martin Andree criticized the dominance of large digital companies: " The offers from 3sat are therefore of enormous importance for our society. "

Elena Kountidou, managing director of Neue German media makers e.V., called for a stronger storytelling of stories that reflect the diverse life of society. Andreas Häustli from SRG emphasized the important role of 3SAT for the visibility of Swiss culture. Walter Marschitz, chairman of the ORF public council, joined the supporters of the program and pointed out the importance of 3sat for critical debates in Europe. Education expert Professor Kai Maaz said that the variety of educational programs is more important than ever to keep future generations in an informed society.

The committees also discussed modern ways to address younger target groups and adapt the programs to current user needs. His vision conveyed cultural anthropologist Professor Gunther Hirschfelder by comparing 3sat with a contemporary street food: " Haxe, Rösti and Pancakes was yesterday. " With this innovative approach, 3sat should secure its relevance in the media age and act as a cultural lighthouse for all German -language nations.