Penguin Random House relies on site fusion: efficiency for the future!

Penguin Random House relies on site fusion: efficiency for the future!

The Penguin Random House Verlagsgruppe has decided to implement the content management system (CMS) sitefusion in order to optimize its production processes. This decision is of great importance for the future of the company, which is one of the leading public publishers in German -speaking countries and contributes significantly to the media landscape. With around 900 employees, the publishing group publishes around 2,500 titles from over 40 publishers every year.

The challenge that the publishing group faced was the inefficient management of production data. Before the introduction of sitefusion, it was difficult to store all the necessary information in a central location and make both internal and external partners accessible. The need for a user -friendly system that offers both flexibility and automation was clear.

The decision for sitefusion was made after the evaluation of several CMS solutions. According to Susanne Senz, the DAM manager of the publishing group, Sitefusion offers the necessary tools to optimize internal processes and to work with external service providers. The inclusive workflow engine and precise metadata management are key features that were decisive for the publishing group.

technological improvements and milestones

After the successful implementation of a Proof-of-Concept, the publishing group began operating the new system after just a few months. The most important milestones of the implementation are:

  • Workflow-Engine: This supports the standardization and automation of work processes according to individual requirements.
  • metadata management: With sitefusion, the departments of the publishing group receive central control and transparency regarding their content and digital assets.
  • User interface: The intuitive surface facilitates use for standard users, while power users benefit from special functions.
  • Sitefusion Portal: External service providers have the option of working more efficiently through simple and safe access to the CMS.

Thomas Weinberger, the managing director of Sitefusion, proudly commented on the cooperation with the largest German -language public publishing group and emphasized that the publication processes should be optimized together for the future. This tec-based partnership could be of crucial importance for the publishing group, since the requirements for digital solutions in the publishing area are constantly growing.

In summary, it can be said that the introduction of sitefusion not only brings with it a fundamental improvement in internal processes, but also lays the basis for future growth. The ability to seamlessly integrate other product lines and digital assets into the existing production processes is of crucial importance for the publishing group. The publishing group is therefore well equipped to remain successful in an increasingly digital and competitive market.

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Details
OrtPenguin Random House Verlagsgruppe, Deutschland

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