Chaos of self -service coffers: REWE fights against customer confusion!

Chaos of self -service coffers: REWE fights against customer confusion!

In a Nuremberg Rewe branch, a striking A4 poster caused confusion and amusement among customers. On the piece of paper, which the employees attached, the urgent words can be found: "Please, please, please, please scans each article individually, whether he/ES/Diverse from the same company, looks the same, has the same color, etc." The goal of this communication is clear, but the wording caused many to grasp their heads.

The use of self -service cash registers has risen sharply in Germany in recent years, and Rewe plans to introduce this technology in 1,800 branches by the end of the year. Nevertheless, there are concerns about increased theft, since in transactions with self -service terminals the losses from theft can make up to two percent of sales, explains food trade expert Stephan Rüschen. In this special case, however, it is not about stolen goods, but about correct inventory management when using the health insurers.

The meaning of the correct scanning

The Rewe team has apparently observed that many customers do not scan similar items individually when scanning products, which leads to confusion and inventory problems. An example of a Reddit user illustrates this: If a customer buys two yoghurt cups of the same brand, but only scans one of them, the sale of two identical products is assumed. This affects the inventory and the automated post -orders.

The feedback on the notes message was mixed on Reddit, whereby many users humorously alluded to the complicated sentence construction. A commentator emphasized that the message was confusing and called for a simpler "please scan each article individually". In the comment columns, however, there was also displeasure about the wording "he/she/es/diverse" because it was perceived as unnecessary and complicated.

reactions of the community and the criticism

The Reddit users found it particularly amusing that the communication of the Rewe team was the consideration of non-heteronormative people, as in the addition "diverse". A user joked that food had no gender and commented on the wording as superfluous. The discussion about the note led to a heated debate in the online community, in which many made fun of the fact that such a detail would have to be incorporated into a request for purchase.

A formal request from Ippen.media for the choice of words and the perceived swipe has so far remained unanswered. This controversial discussion is part of a long list of similar incidents at REWE, with customers and employees in the past repeatedly associated with creative, albeit misleading notices.

For more information on this topic and the latest developments, details are on www.merkur.de to be found.