Oktoberfest 2023: Why influencers conquer the Oktoberfest!

Oktoberfest 2023: Why influencers conquer the Oktoberfest!

The Oktoberfest, the largest folk festival in the world, attracts numerous influencers this year that enthusiastically share their experiences on social media. The dazzling videos and posts about the festival that is traditionally shaped by Bavarian culture and conviviality not only embody fun, but also a marketing hype. More and more companies are taking this opportunity to reach young target groups by marketing products through the range of influencers. The combination of beer tents and digital platforms made the Oktoberfest an attraction for sponsors and brands.

With a mixture of tradition and modern influence, visitors, including many celebrities, go in search of unique memorial pieces and experiences. "I personally find the Hendl hat terrible," explains a seller who gives insights into the sometimes bizarre world of the market at the Oktoberfest. Security personnel tells of their challenging tasks to keep uninhibited party goers under control and maintain the determination. Those who stand behind the scenes of the Oktoberfest experience both the joys and challenges of the festival.

tradition meets novelty

Another highlight are the rides - especially the ship swing, which is considered one of the oldest attractions. It requires skill and strength and at the same time offers a way to escape everyday life for a short moment. This nostalgic pleasure attracts not only children, but also adults who appreciate the time -honored traditions of the Oktoberfest.

The historical review of the Oktoberfest testifies to numerous memories and experiences, including scandalous events from the past. The chronicle of the festival comprises fires and the worst tapping of all time, which underlines the appeal and history of the event. With the beginning in 1810, the Oktoberfest has developed to a significant part of culture in Munich and beyond.

On the political stage, it is also diligently acted. The CSU, the Greens and the SPD have announced their candidates for the constituencies in Munich. Only in the south of Munich does the list remains incomplete and gives space for speculation about potential candidates and their strategies.

Current events in Munich

But not only the Oktoberfest dominates the headlines. An alarming development is evident in the SOS Children's Village, where reports on attacks on children and adolescents have appeared. Over 200 affected people have registered, which has led to an outcry of the dismay and immediate measures by a commission that will require improvements in care and security. The situation questions the basic principles of the protection of children and is certainly pursued further.

In the old town of Munich, there was an incident in which several people with pepper spray were attacked in a discotheque. Eleven witnesses witness to the increasing uncertainty in nightly entertainment facilities, which raises questions about safety precautions and the responsibility of the operators.

At the same time, the city council has launched a new partner model to advance the renovation of the Gasteig cultural center. This not only offers urgently needed support, but also a clear schedule for the restoration of this important social meeting point.

In addition, an open -air event, the garden show in Kirchheim, is coming to an end. Despite the closure, part of the exhibition area will be preserved as a local park, while the remaining areas are shown for new buildings.

How these diverse developments will shape the city remains to be seen. Munich is able to cope with the challenges and at the same time keep its traditions, which make the Oktoberfest and many other local events a special experience again. For a comprehensive overview of the current situation and the events in Munich, www.sueddeutsche.de .