Offenburg's Lara Freudenreich wins renowned AGGP Prize!

Offenburg's Lara Freudenreich wins renowned AGGP Prize!

Offenburg, Deutschland - Offenburg - a brilliant moment for Lara Freudenreich! At the prestigious Alfred Gerardi memory prices (AGGP), which were awarded as part of an exciting AI day in Frankfurt am Main, she was awarded for her outstanding master's thesis. These prices are the highest honor for scientific work in the field of dialogue and data driven marketing and are awarded in the categories dissertation, bachelor and master thesis. Freudenreich received the prize for her innovative work on the “development of a process concept for the qualitative analysis of user behavior in A/B tests in B2C and B2B-E-Commerce”.

The jury, led by Robert K. Bidmon, was enthusiastic about the scientific depth and the sophisticated methods of the submitted work. "This time the work is more scientifically more sophisticated," praised Bidmon. Freudenreich explained that their research complements the existing A/B testing method with qualitative examinations by the user Experience (UX). This is particularly important if quantitative data does not provide significant results. Your findings are based on tests with twelve subjects and show that qualitative analyzes can offer crucial added value.

thanks to the supporters

"I am very happy about this positive feedback for my master's thesis," said Freudenreich and thanked her cordially with her supervisor Prof. Dr. Andrea Müller and Jacqueline Glatz from Printus GmbH, who supported her during her work. Glatz, himself a former AGGP winner, emphasized how valuable Freudenreich's commitment to the further development of the A/B testing process was. "It is super interesting to accompany Lara with her master thesis," she added. This award is not only a personal triumph for joyful, but also a sign of the future of dialogue marketing.