Genesis inspires in Munich: New luxury convertible models presented!

Genesis inspires in Munich: New luxury convertible models presented!

Genesis, the Nobel brand of Hyundai, has already established itself on the market in Germany, but faces challenges regarding the success, as Krone . In Austria there is a tense expectation regarding the introduction of upper class vehicles that are to be offered at prices of mid-range models. The Genesis Cabriolet recently celebrated its European premiere at the Car Design Event (CDE) 2025 in Munich.

The brand has been experimenting with sporting vehicle concepts of the upper class since 2021, which is reflected in the X Concept series. This series includes several models, including the X Concept, the X Speedium Concept, the X Convertible Concept as well as the X Snow Speedium and X Giro Speedium. In April 2025, the series-related studies of the X Gran Coupe Concept and the X Gran Convertible Concept were presented, both of which are based on the architecture of the G90 flagship model.

European premiere and design inspired

like Genesis Newsroom is reported Mediterranean olive trees inspired, while the X Gran Convertible Concept reflects the character of southern European wines. The two models show the vision of Genesis to position themselves as an emotional luxury brand and combine elegance, sportiness and an open driving experience.

Both concepts have a striking design that is characterized by characteristic elements such as the two-line headlights and the Genesis Crest Grille. The interior of the X Gran Coupe Concept is equipped with special cladding made of olive wood and special floors. For colors and materials, the X Gran Convertible Concept relies on inspiration made of Cabernet Sauvignon, supplemented by crystal accents in collaboration with Swarovski.

technical details and market development

The new convertible is based on the Genesis G90 and is characterized by a long bonnet and a second door pair. An electrical drive was originally intended, but a combustion engine, possibly an eight -cylinder, is now expected. The G90 sedan is powered by a 3.5-liter V6 biturbo, with the possibility to integrate a 5.0-liter unit of the Tau series. Information about the market start in Austria is still unclear; An introduction was originally planned for 2024, which was postponed.

The European luxury car market is, according to Mordor Intelligence , in 2023 to 157.3 billion US dollar and is expected to be on 229.25 billion by 2029 US dollars grow. Europe remains the largest and the fastest growing market for luxury cars, which is increased by increasing awareness of luxury and electromobility. Genesis itself is also planning to introduce three luxury electric vehicles in Europe, with Germany and the United Kingdom playing a central role in the market.