Data protection or user experience? The future of online messages!

On December 11, 2024, there is a highly expected Champions League game between RB Leipzig and Aston Villa, which is of great importance for the two teams. According to kicker.de , Leipzig will go into play with a strong line-up, while Villa is also expected to present itself heavily. In a key phase of the group phase, the outcome of this game could be crucial for the next rounds.

At the same time, there is a persistent topic in the world of digital news: the introduction of PUR subscriptions that promise an advertising and tracking-free experience. As reported netzpolitik.org , several large German news portals, based on the Austrian model, have implemented such models in order to meet the requirements of the General Data Protection Regulation (GDPR). The trend shows an increasing demand for offers that enable users to consume messages without disturbing advertising.

The data protection in focus

The new PUR subscriptions should offer readers an equivalent alternative in order to enable usage experiences without extensive data storage. Despite these conversions, the discussion about data processing and compliance with the GDPR remains in the foreground. Several publishers experiment with new subscription models that have readers decide whether they want to pay for advertising use or live with tracking content. This represents a significant change in the media landscape, since readers are increasingly dealing with their data more consciously.

Thus, both football and the media world experience exciting changes that will continue to cause discussions in the near future. While the fans are waiting for the exciting match, data protection officers observe the development of the digital news models.