The focus: criticism of tracking models of the great publishers

The focus: criticism of tracking models of the great publishers

Dortmund, Deutschland - On December 15, 2024, football is all about an exciting champions League duel: Borussia Dortmund competes against FC Barcelona. This meeting is not only a sporty treat, but also an important encounter in the group phase of the Champions League. The outcome of this game can be decisive for the progress of both teams, which increases the tension. The fans of the two clubs are looking forward to this game because both teams showed strong performances in their previous games. According to kicker.de promises to become the atmosphere in the stadium, and the players are ready to give their best to win.

In a different context, it can be seen that data protection and freedom of advertising in the digital media landscape are increasingly becoming the focus. Matthias Eberl, journalist and data protection officer, emphasizes the development of the "PUR subscription", which enables readers to consume content of news portals without advertising and advertising. This concept gains popularity, especially after the new interpretation of the General Data Protection Regulation (GDPR), which focuses more on the rights of users. This development could change the way in which consumers deal with online content, since they have a direct choice between free offers with advertising and paid, advertising-free alternatives, such as netzpolitik.org reports.

growing demand for advertising -free content

The demand for subscription -based, ad -free news offers grows. Eberl explains that large publishers such as "Der Spiegel" and "Die Zeit" continue to use tracking methods despite new subscription models, which questions customer transparency and data protection. The new company guidelines that affect the collection and use of user data are in contrast to the original promises of data protection compliant. It remains to be seen how consumers will react to these developments and whether a broader implementation of ad -free media offers is carried out.