New analysis tool: Nine cities receive valuable location data!

New analysis tool: Nine cities receive valuable location data!

Bischofshofen, Österreich - On March 27, 2025, the introduction of the new tool "Cima.city.monitor" was announced, which is intended to help cities receive valuable location data. This innovative analysis tool is provided free of charge in nine cities, including Bischofshofen, Braunau, Feldkirch, Hall in Tyrol, Klagenfurt, Kufstein, Tulln, Villach and Weiz. The competition between online and inpatient trade is constantly increasing, which is why well-founded data are crucial for the city marketing strategies. Anonymized transaction information that was collected from 2019 to 2023 are fundamental for the analyzes. This data shows the expenditure behavior of both the local population and tourists and allow detailed evaluations about various industries such as trade, gastronomy and leisure.

Mag. Michael Gsaller, President of Stadtmarketing Austria, emphasizes how important professionalism is in city marketing. "Cima.city.monitor" offers insights into economic developments and takes into account particularly tourism -relevant data, such as the countries of origin of the guests and their expenses. Mag. Roland Murauer, CEO of Cima Austria, emphasizes the relevance of the partnership to enable these data -based location analyzes. In addition, Oliver Gabriel, director of Advisors Business Development at Mastercard, expressed his positive assessment of the use of such data for urban development, since they could be crucial for the future design of the cities, such as Alixpartners shown .

The “Consumer Priorities 2025” survey also showed that 35% of the respondents plan to spend less in the non-food sector, while only 11% assess an increase. Younger consumers in particular show a different trend by wanting to spend the same or more in many categories, while older consumers (34+) are less planning. The economic uncertainty means that many consumers increasingly focus on offers and actions and avoid impulse purchases. A trendy aspect here is the increasing use of artificial intelligence that helps consumers make better decisions when purchasing, including price comparisons and product recommendations, as is emphasized in the survey.

strategic adjustments for dealers

For retailers in Switzerland, a stagnating Christmas business in 2024 is predicted, which underlines the need for an efficient cost structure. According to experts, “differentiation and customer engagement” are central success factors. Dealers must not only align their price strategies at the lowest price, but also to relevant and personalized offers in order to be able to compete in the competition. The challenge is to improve customer relationships and adapt digital infrastructures to react to the ongoing falling demand. What is certain is that the uncertainties will continue in 2025 and dealers will have to adapt to changes in consumer behavior, such as Alixpartners supplements .