Christmas business in the Harz: Retailers in the race for customers!

Christmas business in the Harz: Retailers in the race for customers!

This year, retail in the Harz region faces challenges that cloud the usual Christmas magic. The decline in the customer frequency, accompanied by increased costs, puts pressure on business owners. Especially compared to previous years, retailers have to react flexibly to the changed conditions in order to achieve their sales goals. This situation is taken up by the Goslarschen Zeitung, which reports that many shops with creative sales campaigns and special offers try to attract customers ( Goslarsche Zeitung ).

media change and its effects on journalism

fights during retail, another article from the Federal Center for Political Education illuminates the challenges that media change for journalism brings. The media environment is changing quickly because the audience increasingly uses digital platforms. Diese Landschaft erfordert, dass Journalisten ihre Strategien anpassen, um mit den neuen Anforderungen und Erwartungshaltungen der Leser Schritt zu halten (Bundeszentrale für politische Education ).

In its analysis, the Federal Center shows that the integration of social media and new technologies has not only changed the way collecting news, but also redefined the relationship between journalists and their audience. The involvement of the readers into the journalistic process and the origin of information are crucial in order to protect trust and relevance in current reporting. Both concerns - those of the retailers and the journalists - reflect how important adaptability is in a constantly changing economic and media environment.