Vienna in the shopping frenzy: Buy 51 percent between Christmas and New Year's Eve!

Even after the Christmas holidays, the trade in Vienna remains on the upper! A current survey shows that 51 percent of Viennese shop in the days between Stefanitag and New Year's Eve. This includes a variety of activities: 19 percent of those surveyed solve Christmas vouchers, while 10 percent exchange gifts. This practice ensures that the economy in Vienna is experiencing a noticeable increase in sales, as the Chamber of Commerce emphasizes.

A total of around 480,000 vouchers in Vienna were given away this year, which corresponds to a total sales of impressive 57.6 million euros. On average, each voucher has a value of 120 euros. Vouchers for books, clothing and consumer electronics are particularly popular. Wellness offers and cultural experiences are required in the service sector. The chairwoman of the trade division in the Chamber of Commerce, Margarete Gumprecht, emphasizes that when redeeming vouchers, more is often issued than the nominal value - a real sales driver who makes this period indispensable for the dealer, as reported on vienna.at .

voucher dissolutions and exchange campaigns as sales bringers

The days between Christmas and New Year's Eve are crucial because 10 to 15 percent of the total Christmas business are achieved. The vouchers already mentioned have an important role that cannot be ignored. It is estimated that customers often spend more money from the voucher setting, which further strengthens the positive balance for trade. In addition, many Viennese use the time to exchange gifts that do not like or do not fit. The fashion trade as well as in books and electrical appliances are often exchanged. These additional expenses often exceed the value of the returned items, which can further boost the sales of the dealers. This dynamic was also illustrated by the Vienna Chamber of Commerce, according to a report on ots.at.