State Prize PR 2024: Creative communication in Austria in focus!

State Prize PR 2024: Creative communication in Austria in focus!

This year the public prize Public Relations stand out, with an impressive number of 92 projects submitted, which demonstrate the creativity and diversity of the Austrian PR industry. Until October 21, agencies, companies, NGOs and public institutions had the opportunity to submit their outstanding communication projects. On November 29, the final jury meeting took place in the APA press center, where the shortlists were determined for the six categories. These nominations are intended for the highest award of the country, which will be announced as part of the festive PR gala on February 19, 2025, reported .

the nominees and their projects

The nominees are represented in various categories, including "Corporate Communication, Product and Service-PR", "CSR and sustainability communication" and "social commitment". Projects such as "Life and Death in harmony" of burial sky blue and the "Klima Guide Vienna" from Vienna Energie show the high standard of the submitted work. The "Employer Branding" category is also strongly represented with innovative projects such as "Asfinag-Choose Your Career" and the "BRZ-Runddumblick". In addition, a special prize of the jury is awarded for extraordinary initiatives in the areas of cooperation and community orientation. The Austrian Young Pr Award, which gives young talents the opportunity to develop creative PR concepts, is particularly impressive

The importance of PR work is not only clear through the nominations, but also by the organization and commitment of the experts from the PR industry. The 26-member jury, consisting of representatives of agencies, companies and NGOs, contributes to a transparent and high-quality selection process. This also shows the professionalism and the strategic orientation of PR companies such as Constructive Pr , which are known for their creative and project-controlling support. In addition to classic PR and communication advice, this agency also offers specialized know-how in areas such as bankruptcy communication. Her motto "Communication with success" illustrates the claim not only to support companies as a consultant, but as a partner on the way to sustainable success.

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