Revolution in the film: First collective agreement for artificial intelligence!

Revolution in the film: First collective agreement for artificial intelligence!

Krone AT, Österreich - The German film industry caused a sensation with a pioneering collective agreement to use generative artificial intelligence (AI). In a unique agreement that comes into force on March 1st and is valid until June 30, 2026 to collective bargaining companies and actors, the industry has given itself clear rules. "It is a big step that we, as the first industry in Germany, have concluded such a contract," said Björn Böhning, the head of the production alliance. By agreement with the Verdi service union and the BFFS activity union, significant protection for the actors in the film industry is now guaranteed to meet the challenges and the fast -paced development around AI, as krone.at reported.

regulations for the actors

The collective agreement includes comprehensive regulations regarding consent and remuneration to prevent digital replicas from being worked without their consent. Especially when using generative AI, which learns of patterns from training data and creates new content, the aim is to protect the rights of the artists. This benefits the actresses and actors, who could potentially be made by the possibility of using virtual replicates. The production alliance welcomes the contract as one step towards more legal certainty and invites other industries to follow this example.

Nevertheless, voices were made that emphasize the challenges related to AI use. Many employees express concern about the changes in the division of labor between man and machine. Verdi board member Schmitz said that the introduction of AI initially required the responsibility of employers to improve the quality of work and take ethical guidelines into account. In addition, the focus must be on the expansion of the action options of the employees to ensure good working conditions, such as Verdi.de