Change of baton in marketing: Winkler-Schloffer takes over at A1!

Change of baton in marketing: Winkler-Schloffer takes over at A1!

A remarkable personality is moving the Austrian communications landscape: Stefanie Winkler-Schloffer will take over as head of marketing communications at A1 from July 2025. With this decision she follows Marco Harfmann, who is giving up the position after several successful years. Winkler-Schloffer, who was previously managing director of the Campaigning Bureau, brings with her a wealth of experience in digital campaigning and data-based communication. In her new role, she will be responsible for one of the largest advertising budgets in the country and strategically develop the A1 brand, the company's management announced. A1 CEO Marcus Grausam explained that Winkler-Schloffer will enrich the team with her extensive expertise and can further consolidate the appeal of the A1 brand, with her previous work at the Campaigning Bureau being particularly noteworthy as she was closely networked with political actors.

Experiences and challenges in the new role

Your new job at A1 not only opens up opportunities, but also focuses on the connection between business and politics. Winkler-Schloffer has previously overseen major government projects and is considered to have played a key role in the election campaigns of Sebastian Kurz and Karl Nehammer. This interaction could prove crucial as it now interacts with a broad audience in the telecommunications sector. Your task will be to transfer strategic approaches from political communication to the commercial challenges at A1. I'm curious to see whether she can play the same defining role there as she did in the Campaigning Bureau, whose future is uncertain after her departure, especially since the agency has been under the influence of the Serviceplan Group since 2024, which has held the majority, which could bring significant changes.

At the same time, the future head of marketing is faced with the challenge of maintaining the identity of the Campaigning Bureau without its central figure and its vital networks, which should not be underestimated. The developments surrounding this personnel castling shed light on the dynamic connections between business and politics in Austria EXTRA SERVICE highlights, and it will be interesting to see how the markets will develop as a result. Winkler-Schloffer's first months at A1 could be decisive for where the brand and her former company will develop.