Change of staff in marketing: Winkler-Schloffer takes over at A1!

Change of staff in marketing: Winkler-Schloffer takes over at A1!

A remarkable personnel moves the Austrian communication landscape: Stefanie Winkler-Schloffer will take over the management for Marketing Communications at A1 from July 2025. With this decision she follows Marco Harfmann, who gives the position after several successful years. Winkler-Schloffer, which was previously managing director of Campaigning Bureau, brings with it an abundance of experience in digital campaigning and data-based communication. In her new role, she will be responsible for one of the largest advertising budget in the country and the A1 brand strategically develops, as the company's management announced. A1 CEO Marcus Grausam said that Winkler-Schloffer will enrich the team with its extensive expertise and consolidate the radiance of the A1 brand, whereby her previous work is particularly emphasized by Campaigning Bureau because it was closely networked with political actors.

experiences and challenges in the new role

Your new job at A1 not only opens up opportunities, but also focuses on the connection between business and politics. Winkler-Schloffer has previously looked after significant government projects and is considered largely involved in the election campaigns of Sebastian Kurz and Karl Nehammer. This interaction could prove to be crucial, while it now interacts with a broad target group in the telecommunications sector. Your task will be to transfer strategic approaches from political communication to the commercial challenges at A1. I am excited to see whether she can play the same formative role there as in Campaigning Bureau, whose future is uncertain after its departure, especially since the agency has been under the influence of the service plan Group since 2024, which has held the majority, which could bring significant changes.

The future marketing manager at the same time faces the challenge of maintaining the identity of Campaigning Bureau without its central figure and vital networks, which should not be underestimated. The developments related to this recruitment reducing a light on the dynamic interdependencies between business and politics in Austria, such as Extradienst you can look forward to how the markets will develop as a result. The first months of Winkler-Schloffer on A1 could be crucial for where the brand and its former company will develop.