PR revolution: Experts in the spotlight-this is how the breakthrough is successful!

PR revolution: Experts in the spotlight-this is how the breakthrough is successful!

This by today's public relations (PR) for companies, especially for small and medium -sized companies (SMEs), is of crucial importance. Dominik Sedlmeier, PR manager, marketing expert and CEO of the DS Media UG, emphasizes the need to obtain medial lead through targeted PR campaigns. He is convinced that the right address and the choice of suitable media formats, be it daily newspapers, specialist journals or television, are crucial to find the right readership for clients. According to Sedlmeier, it is particularly important to transform silent talents into internationally recognized experts.

Sedlmeier asks to reflect on the values ​​that play a role in PR work. He asks provocative who one would rather trust: a person who praises himself, or one who is presented as significant by third parties in the media. This dynamic opens up remarkable opportunities for SMEs in an increasingly stimulating advertising.

The importance of measurement of success

In the context of the PR, the success measurement is essential. The right key figures are crucial to evaluate the effectiveness of campaigns. Important key figures are reach , unique users , Engagement advertising equivalence value (aäw) and media presence . These key figures not only offer insights into the effectiveness of communication, but also help PR agencies to optimize their strategies and to present the value of their work. According to Still & Co , for example, measures the potential visibility of a message and covers different media formats.

In addition, the key figure of Unique users illustrates how many individuals have actually been achieved. This measure is particularly important in the digital space in order to avoid double counts. Commitment is another crucial factor that evaluates the interaction of the audience. Likes, comments and shares count here that reflect the interest and relevance of the content.

key figures and analysis methods

The selection of the correct key figures not only makes the evaluation easier, but also contributes to continuous optimization of the PR strategies. hbi shows that the measurement of the PR success is a continuous challenge. In addition to reach and impressions, the important KPIs also include the media value and the mood in media reporting. The latter, the media sound and sentiment, analyzes whether the reporting is positive, neutral or negative.

engagement metrics and web traffic are also important factors that help identify more successful campaigns. Social media monitoring also shows the interaction of the audience in real time. Additional methods such as surveys or benchmarks also offer valuable insights to perceive the brand compared to competitors.