IKEA ends bonus program: This is how you benefit until the deadline!

IKEA ends bonus program: This is how you benefit until the deadline!

On April 2, 2025, IKEA surprisingly announced the end of the popular IKEA Family bonus program. Until March 31, 2025, customers in Austria were able to benefit from this program, which has offered numerous incentives since its launch in 2019. A total of eight branches in Austria are affected. The program allowed members to receive a bonus of 10 euros on three purchases within a year if they spent a total of 300 euros. This regulation has now been discontinued, while IKEA is simultaneously advocating for a seamless transition.

The last opportunity to benefit from the advantages of the bonus program is until June 4, 2025. By then, the last IKEA promotional cards will be sent to the email address stored in the profile. However, in order to take part in this campaign, customers must meet the requirements: at least three purchases and a total turnover of 300 euros within a year.

Outlook for the new

IMA has already announced that a new member program is in the works, which could presumably continue some of the benefits of the current program. Despite the termination of the loyalty program, IKEA Family remains in existence and members can continue to benefit from various benefits, such as free hot drinks, current offers as well as workshops and events.

This strategic decision comes at a time when IKEA can look back on significant business development. In 2022, the company achieved sales of 44.6 billion euros and opened 38 new sales locations worldwide, while the number of visitors increased to an impressive 822 million. However, there was a 10 percent decline in online sales compared to the previous year, highlighting the need for digital adaptations.

Marketing approach and future plans

IKEA's marketing strategy has always focused on affordability, quality and sustainability. The company uses both traditional advertising and digital marketing approaches, including incorporating social media and mobile apps, to reach younger audiences. This target group, especially young adults and environmentally conscious families, appreciates not only the DIY solutions, but also the innovative strength that IKEA shows in the area of ​​environmentally friendly products.

With the goal of achieving 100 percent renewable energy use by 2030, the company demonstrates its commitment to sustainable practices. The principle of “Democratic Design”, introduced at the Milan Furniture Fair in 1995, remains a central philosophy to offer functional and stylish products at a fair price. These existing values ​​and strategies will be crucial to future developments and the newly planned membership program.

Further information and details about the upcoming changes can be found on the 5min website 5min reports that... and on Latterly Latterly calls IKEA's global developments....