Elena: From East Tyrolean mountain girl to the marketing boss in Vienna!

Elena: From East Tyrolean mountain girl to the marketing boss in Vienna!

Elena, a passionate marketing expert, welcomes the reader with the fascinating history of her career, which she has led from East Tyrol to Graz and now to Vienna. As she tells, her journey is no coincidence, but the result of hard work and a clear vision. After her school days in HLW and a formative au pair year in Paris, where she made valuable friendships, she found her way into digital marketing. Elena's professional career is impressive from her first job on "App Radar" to her current position as Head of Marketing at "T-Systems Austria". She has achieved her boss position with the aim of influencing the strategic orientation of the company and promoting diversity in the team, which is particularly important to her. "We are a very diverse team with different characters, which I think is great," she emphasizes this aspect of her leadership role.

The role of marketing in the digital age

Elena not only brings personal experiences, but also a deep insight into the changes that marketing has experienced through digitization. As Springer , digitization marketing departments have provided new challenges, while numerous opportunities have arisen. With the advent of the Internet and the dominance of social media, it has become necessary to fundamentally rethink communication strategies. Elena herself has seen how important it is to develop individual and creative digital marketing measures in order to effectively achieve customers and meet their needs. Artificial intelligence plays a central role in this, as it enables it to market it to continuously optimize their strategies and make data -supported decisions.

Another remarkable aspect of Elena's career is their dedication to the mentoring of young talents in marketing. She wants to encourage women to strive for management positions and not be held back by doubts. She firmly believes that such initiatives are decisive to create an equal future in the business area. Her personal motto, "Spring, be brave and just dare!", Runs through her entire stories and motivates not only yourself, but also the next generations of women in marketing