Christina Meinl: New wind in the family company Julius Meinl!

Christina Meinl: New wind in the family company Julius Meinl!

The traditional coffee provider Julius Meinl Austria is experiencing a remarkable change of management: Christina Meinl, a real family member of the fifth generation, has taken on the role of the managing director and has not only the first woman in this position from January 1, 2025, but also the first family member that the company has headed for for decades. Before that, she led the business in Austria and was largely responsible for controlling the company through the challenges of COVID-19 pandemic. As family-company.eu , it not only managed the company through times of crisis, but also developed key strategies that are supposed to ensure market success.

With her expertise in the international environment, Christina Meinl will now be responsible for the global expansion of the company. Christoph Rosner, who previously worked as a global marketing director, takes over her successor in Austria. He has established himself as an important impulse provider for the brand since his entry in 2021, in particular through innovative marketing strategies. "I am looking forward to the new challenge and about the continuation of Christina Meinl's successful work," says Rosner, such as "https://www.oe24.at/businesslive/manager/fuehrungen-beit-bei-julius-meinl-austria/626769040"> oe24.at cited.

vision for the future

Christina Meinl not only relies on tradition, but also on innovation. Their commitment to sustainable practices is shown in initiatives such as the introduction of biodegradable coffee capsules and compostable Coffee2GO cups. As President of the Speciality Coffee Association (SCA), she has already driven a "Sustainable Coffee Agenda", which aims to make the global coffee market more fair and environmentally friendly. "I'm standing for coffee in the 5th generation. Coffee is in my DNA, is my passion," she explains and affirms her vision of combining traditional coffee culture with modern specialties.