Manner: Austria's brand favorite 2024 - this is how the country connects!

Manner: Austria's brand favorite 2024 - this is how the country connects!

Maria Hilferstraße, Wien, Österreich - The Austrians: Inside, their favorite brands have chosen! A total of 1,260 brands have been examined in an extensive survey project by Marketagent in Vienna for a year. More than 380,000 interviews were carried out to find out which brands win the trust of consumers and with which they have an emotional connection. The big winner of the survey is the traditional brand Manner, which stands out in several categories, such as attraction and brand loyalty, so Leadersnet .

popular brands and their attraction

In the ranking of the proximity to the brand and emotionality, WhatsApp and Google show the top positions. 81 % of those surveyed feel strongly connected to WhatsApp, followed by Google with 79 %. Local brands are also well received: Hofer, Spar and the sweet classic manner reach high values in brand confidance. Manner leads the list in the attraction, followed by Eskimo and Google. Thomas Schwabl, Managing Director of Marketagent, emphasizes the strong emotional binding of the Austrians: inside to their domestic brands.

Interesting developments are also evident in the world of brand registration: Companies that have a brand with a domain indicator like ".com", according to Howard" Howard successful at the U.S. Register patent and trademark office. A concise example is the decision of the Supreme Court in a case against Booking.com, which confirmed the possibility of brand protection for combinations of generic terms and domain indicators. Such brands are now valuable for companies that want to protect their identity and rights in the market.