Penny opens up: fresh, regionally and more popular than ever!

Penny opens up: fresh, regionally and more popular than ever!

Penny, Deutschland - penny is back and causes a sensation! On March 13, 2025, the new branch in Ebenfurth opened its doors and brings fresh and regional products to a sales area of ​​531 m². The focus is not only on seasonal fruit and vegetables, but also on a local butcher, which guarantees Austrian quality. Fresh bread is baked several times a day, which makes shopping for customers an experience.

But what makes Penny so special? As t-online.de recently gained the title as Germany's most popular owner and was in competition against greats Lidl and Aldi. Interestingly, prices only play a subordinate role. According to a survey by the German Institute for Service Quality (DISQ), 84 percent of those surveyed stated that the proximity to the branch was decisive for them, while only 25 percent mentioned the cheap prices as the main reason for their choice. The quality of the products landed in fifth place with only 14 percent.

penny convinces in quality and design

penny not only scores in the branch design, but also in the quality of the food, where he leaves the competition far behind. Nevertheless, consumers are critical of the assessment of product quality: only a quarter of the respondents are very satisfied with the quality, especially with meat and baked goods there was a lot of resentment. These results throw a light on the challenges in the discount industry, where despite popular branches and attractive offers, the demands of customers have to continue to increase in order to stay at the top in the highly competitive industry.