Meta expanded: Own shops for smart glasses and AI devices planned!

Meta expanded: Own shops for smart glasses and AI devices planned!

Burlingame, Kalifornien, USA - Meta, the company behind platforms such as Facebook and Instagram, is preparing for a significant step towards physical presence. Inspired by the success of the tech giant Apple Meta plans to open your own store worldwide to make your products, especially smart glasses, more visible and more visible to customers. The initiative aims to strengthen customer loyalty and increase sales. The company is currently discussing the plans for the shops internally, but specific schedules and locations are not yet known. The first physical store was opened in Burlingame, California in 2022, where consumers can try virtual reality glasses and the Ray-Ban Meta.

In addition to the existing stores, Meta has also set up temporary pop-up stores in Los Angeles. According to Meta, around one million meta-glasses were sold last year, mainly online. CEO Mark Zuckerberg described these sales figures as a promising start, but made it clear that this was not sufficient for a strategic realignment. The vision is clear: by the end of 2025, their own meta-shops are to be created worldwide to present both the products and to enable direct interaction with customers.

Expansion of the product portfolio

The Meta product portfolio will not only include smart glasses, but also other AI-based devices. Technical chief Andrew Bosworth announced that up to six new products should be introduced in the course of the year. The glasses that were sold over a million times in 2024 offer innovative functions such as visual and auditory analysis as well as real -time translation. This smart glasses, developed in cooperation with Ray-Ban, have been on the market since 2023.

Mark Zuckerberg sees no direct competition in this area and expects other companies to enter the market at the earliest in 2025 or 2026. At the same time, he predicts that the sales figures in 2025 could increase considerably, possibly even a doubling or quotation of sales.

outlook for the future

Meta is also investing in the development of the next generation of Smart Glasses, which is designed under the project name "Hyprenova". This new model is intended to integrate a head-up display (HUD) that projects information directly into the user field of vision. It is also speculated via a possible cooperation with Oakley, which could produce another variant of the smart glasses in 2025. These developments aim to consolidate the pioneering role of Meta in the area of ​​intelligent glasses, while large tech companies such as Apple and Google currently have no comparable products on offer.