Heidelberger printing machines: new layoffs threaten - what is behind it?

Heidelberger printing machines: new layoffs threaten - what is behind it?

Heidelberger Druckmaschinen AG is again in focus, since the company is responsible for the continuous decline in employee announcements. After jobs have already been dismantled in the past, the printing machine specialist is forced to take measures again. As reported, several hundred jobs, especially in the production area, have been dismantled in recent months. The company justifies this step with the continuing challenges in the global economy and the changing market requirement.

But Heidelberger Druckmaschinen AG is not only with its challenges. Communication plays a crucial role in a completely different area. A current analysis shows that confirmation emails have a high priority, since 23.3 % of consumers perceive them as the most valuable content of brands. Companies not only use this messages to confirm transactions, but also to strengthen and build trust in customer loyalty. According to Claspo, it is important that such emails contain the detailed information for orders or bookings in order to leave a positive impression on customers.

In addition, studies show that 74 % of consumers want to receive their notifications via email, which underlines the need for companies send effective confirmation emails. This message should not only confirm the action made, but also provide all the relevant information that the customer needs to understand the next steps. This can help to avoid misunderstandings and increase the satisfaction of customers, while companies like Heidelberger Druckmaschinen AG have to deal with strategic personnel decisions.