The rebirth of the Linden beer: tradition meets modern taste!

The rebirth of the Linden beer: tradition meets modern taste!

In an exciting development for beer lovers, especially in Vorarlberg and Hanover, current trends show a significant change in consumption behavior. According to Vol.at reflecting surveys that consumers increasingly prefer minor packaging. Andreas Linder, marketing manager of Mohrenbräu, reported that the demand for her special beer in small bottles, which has been available since March 15, 2022, exceeds expectations. Especially in environments with more varied drinks offer, customers pay attention to how and when they consume pleasure goods. This also has an impact on the beer sale in general, which has decreased in Vorarlberg.

history and popularity of the Linden beer

Lindener Bier An impressive story that goes back to 1852 when the Brandei Brand & Meyer was founded. With a long tradition, which was continued by a rebirth in 2002, the Lindener Special, a symbol of quality and taste from Hanover, is extremely popular. The alcohol content is about 5.5 %, and the careful brewing methods contribute to a unique enjoyment experience. The beer quickly fought back into the hearts of the people and is now an integral part of Hanover's beer culture.

Both beer brands, Mohrenbräu and Lindener, show how important tradition and an adapted offer are in order to be able to exist in a constantly changing market. Whether it is conscious consumption at Mohrenbräu, which requires smaller bottles, or the historical return of the Linden beer - the beer landscape in Austria and Germany remains dynamic and exciting!