Christmas business 2024: Falling sales despite the festive shine?

Christmas business 2024: Falling sales despite the festive shine?

Bankgasse 8, 1010 Wien, Österreich - December is the crucial month for the Austrian retailers who achieve their highest sales during this time. As APA-OTS reported, the Christmas sales have increased continuously from 2015 to 2020, but the Corona pandemic has dropped the numbers sharply. Traders face additional challenges in 2024: stagnating real sales, a worrying increase in bankruptcies and a record -breaking savings rate are increasing to the sector. The upcoming press conference, which will take place on December 11 of this year, is intended to clarify how these factors will affect Christmas business.

expectations and forecasts for 2024

This year, retailers not only have to fight with a noticeable decline in real sales, but also with massive cost increases in all areas, including energy, procurement of goods and logistics. According to concordia a comprehensive forecast is presented for both the Christmas business and for the crisis year 2023. This includes the analysis of the influence of advent markets as well as buying events such as Black Friday and Cyber Monday. E-commerce, especially online retailers from third countries, will also play a role.

The event is accompanied by a flash survey among dealers and the annual consumer analysis. The conversations are directed by Dr. Jürgen Bierbaumer, Senior Economist Wifo, and Ing. Mag. Rainer Will, Managing Director Handelsverband. The outlook on 2025 is also discussed in order to illuminate the traces of the current economic situation for Austria's trade landscape. The press conference takes place hybrid and enables both personal participation in the Concordia press club and online participation via zoom.