Trend reversal: How non -alcoholic wines shape the future of the industry

Trend reversal: How non -alcoholic wines shape the future of the industry

On February 17, 2025, a pollatory event will take place in the pharmacist tract of Schönbrunn Castle, the Vievinum Future Academy, which deals with the trend towards alcohol -free and low -alcoholic wines. According to a recent survey, almost 50% of the 18- to 29-year-old non-alcoholic sparkling wine enjoys about a third of the over 40-year-old trend. The young winner Benita Lobner sees this development positively: "I think that when alcohol consumption goes back, this is a totally beautiful option for us farmers and winegrowers to preserve this cultural asset". More and more Austrian winemakers are starting here and producing innovative non -alcoholic alternatives.

Program variety and expert knowledge

As part of the Vievinum Future Academy, various formats are offered, including specialist lectures, panel discussions and master class to deepen knowledge of low -alcoholic and non -alcoholic wines. The focus is on illuminating the entire value chain and finding practical solutions for winemakers, dealers and restaurateurs. Innovative products such as Verjus made of immature grapes, sparkling teas and grape combination by are presented at the fair, and there is an insight into modern technologies that can be used to remove alcohol from wine. The goal is to analyze the opportunities and challenges of these market changes, as vievinum reported.

The event begins at 10:30 a.m. with an admission for participants with an all-in-one ticket. Expert follow from 11:00 a.m.: Inner-Talks, followed by table tastings and master classes that are dedicated to new trends in the wine industry. All entrances to the events are staggered in time, so that both experts and interested consumers have the opportunity to experience future -oriented content. This promises an exciting program that takes into account the latest developments in the international wine and champagne industry, as well as orf reported.