Ski sport dominates advertising: Austria remains winter sports nation!

Ski sport dominates advertising: Austria remains winter sports nation!

Oberhof, Deutschland - In the fascinating business of sports advertising, the Alpine Ski circus last year 2024 was the undisputed winner, such as Kleine Zeitung reported. With an impressive share of around 30 percent, winter sports even exceeded football, which came to 24 percent, and Formula 1 with 19 percent. This complemented the broad advertising effect, since the Alpine and Nordic Ski World Cup, the four-hillon tour and the Biathlon World Cup together to make up over 40 percent of the total sports advertising share and thus support Austria's reputation as a winter sports nation.

In particular, Slalom-Leschaft winner Manuel Feller, who took a number of seven million euros in the individual athlete with an advertising value of seven million euros. He was only trumped by tennis star Dominic Thiem, who, however, dominated in previous years. The advertising activities also showed a significant upward trend: the biathlon World Cup was able to grow by 54 percent, the alpine skiers by 42 percent, causing media planning with a total value of 1.13 billion euros in the TV channels.

Biathlon World Cup in Oberhof: A festival for the fans

The Biathlon World Cup in Oberhof was another sporty Highlight with remarkable numbers. As Featuring dogs reported, 57,700 passionate fans visited the event, while 2665 accreditations were issued, including 1500 for volunteering and 650 for the athletes from 28 nations. The number of spectators was impressive: the men's sprint was followed by 2.9 million viewers, while the mixed relay even attracted 4.45 million viewers.

The big fray of the World Cup also included culinary highlights, because 55,000 sausages were sold, while the fans enjoyed 8180 liters of mulled wine and 200 hectoliters of beer. The logistical effort was immense, with 78 shuttle buses, which guaranteed the transport between the parking lots and the arena, so that the event was a complete success, supported by more than 700 volunteers.