Music connects cultures: New House of Music in China opened!

Music connects cultures: New House of Music in China opened!

In a solemn ceremony on November 27, 2024, the new House of Music was opened in the Chinese city of Yanguan, 150 kilometers southwest of Shanghai, which was designed based on the famous Vienna Museum. The aim is to present the Austrian music tradition in China and to beat cultural bridges between the two nations. The event was made by Simon Posch, the director of the Haus der Musik Vienna, and the Austrian ambassador in China, Dr. Andreas Riecken, as wien.gv.at reported. Jiatong Wu from Wu Promotion, Mr. Xianghong Chen from the Dingdu Group, the mayor of the city of Haining and numerous other high -ranking guests were also present. This opening marks the first presentation of the Viennese music tradition in this form in China and strengthens Vienna's international importance as the capital of music.

interactive experiences and cultural exchange

The new House of Music extends over an area of ​​5,000 square meters and offers an interactive music experience that was creatively implemented by working with the Chalabi Architects from Vienna. The aim is to bring visitors closer to the cultural heritage of Vienna and make the diversity of the music city tangible. With this opening, which is based on several years of planning and cooperation with WU Promotion, a new era of cultural exchange between Austria and China is heralded, as indicated hdm.at It is already the second international house of music, after the first in Puebla, Mexico, which opened in 2015. The great success of the project in Vienna, with over 5 million visitors in the past 23 years, shows the relevance and attraction of such an interactive format for music lovers worldwide.

Simone Posch, the director of the Haus der Musik, emphasized: "Our vision is to present music as a universal language, connects people and build cultural bridges. We are proud to be able to realize this pilot project in cooperation with WU promotion." The project is also supported by the Vienna Holding, which wants to further promote the international cultural connection of Vienna.