Magnum party in Cannes: Katja and Bianca experience VIP moment with Charli XCX!

Magnum party in Cannes: Katja and Bianca experience VIP moment with Charli XCX!

On May 20, 2025, the guests of the Magnum party at the famous Croisette in Cannes experienced an unforgettable event. The winner Katja and her friend Bianca received a coveted VIP trip to the glamorous beach event as a reward for their contribution to the #Crackintopleasure campaign. This celebration, which took place in partnership with the Grammy-winning artist Charli XCX, transformed the coastal landscape into a scene for enjoyment and individual self-development.

The beach party, which took place on May 16, was part of the global campaign, which aimed to celebrate "unfiltered self-expression" and authentic indulgence. Charli XCX curated the music of the evening, the DJ set of Jamie XX and George Daniel and a appearance by the Swedish rapper Yung Lean. When the weather is pleasant, the guests enjoyed ice cream, drinks and the view of the glittering Mediterranean while they dived into the atmosphere of the Côte d’Azur.

glamorous guests and fashionable appearances

The illustrious guests of the party paid homage to the glamor of the event. In addition to Charli XCX, Jerry Hall, Georgia May Jagger and Gabriette were on site. German celebrities such as Riccardo Simonetti, Caro Daur and Aaron Altaras, who was awarded a German television award for his role in the TV mini series "Die Die Das doubters", were also represented on the Red Carpet.

Charli XCX not only caused a sensation musically; She also impressed with a fashionable ensemble from Vivienne Westwood, which underlined her image as a trendsetter. Gabriette shone in a baby-pink Y2K-inspired two-part, while Georgia May Jagger and Jerry Hall attract attention with their stylish outfits.

Campaign #Crackintopleasure and Magnum product line

The event was a tribute to the iconic Magnum product series. The "Dipping and Spray Bar" celebrated its return, where Charli XCX created its own magnum recipe. The #Crackintopleasure campaign aims to define enjoyment in an individually and was inspired by the original magnum varieties: Magnum Classic, Magnum Almond and Magnum White. Magnum®, which was introduced in 1989 as the first premium ice cream for adults, sells over 1 billion units worldwide every year.

Magnum is proud to return to the international cinema event in Cannes in May. The event shows the commitment of the brand to promote authentic forms of expression and inspire a new generation of "Pleasure Seekers". Another anniversary is imminent: On July 3rd and 4th, Magnum plans an exclusive event in Vienna, in which a pop-up store and new Magnum will be in focus.

The event in Cannes not only invited the enjoyment of ice, but also the joy of life and inspired the visitors to enjoy the special moments to the fullest.

For more information about this exciting campaign and upcoming events, visit the detailed reports from Krone , Globenewswire and Magnum Ice Cream .