Packaging revolutionized identifiers: Smart solutions for the future!

Packaging revolutionized identifiers: Smart solutions for the future!

Amsterdam, Niederlande - Identive, Inc. (Nasdaq: Inve) will present innovative solutions in the field of intelligent packaging at the AIPIA & AWA Smart Packaging World Congress 2025, which takes place in Amsterdam from June 23 to 24. The presentation includes digital product passes (DPPS) and technologies for supply chain intelligence. These solutions are both NFC and BLE capable and offer opportunities for traceability of the production jumps, as well as to comply with legal regulations and to achieve sustainability goals. The event is considered a leader for innovations in the field of active and intelligent packaging, such as ots.at reported.

Identive is represented as the main sponsor of the congress and has 15 years of experience in the field of smart packaging. The company specializes in RFID-based IoT solutions that create digital identities for physical objects. Klaus Simonmeyer, Vice President at Identive, will give an insight into the meaning of DPPS for transparency and efficiency in supply chains during the congress, and Thomas Rödding, CEO of Narravero, will also highlight the role of the DPP as the standard for sustainable products. According to AWA-BV.com, other prominent speakers, including Takuya Oniki and Tomoaki Asso von Toppan, have also announced.

interactive demonstrations and discussion rounds

An interactive demonstration entitled "Build your own DPP" is provided in collaboration with Narravero. This enables participants to gain practical experience with the creation of digital product passes. There will also be a panel discussion in which synergy is discussed between intelligent packaging and digital product passes, with partners such as Stmicroelectronics, Ambai and the NFC forum. EEF de Ferrante, Managing Director of AIPIA, praises identive as a leading provider in the field of active and intelligent packaging.

The topics of the congress include Connected Brand Packaging, Sustainable Smart Packaging and the Powering Supply Chains & Data Management. Particular attention is also paid to the new Interactive Brand Packaging Network (IBPN), an initiative for positioning packaging as a media and consumer engagement channel. The event is considered the largest of its kind in the area of smart packaging, which brings together a variety of young start-ups and established companies in order to promote innovative strength and trends in the industry, as can be seen from the report by packpart.eu.

future of the packaging industry

The trend towards integrating digital components in packaging, also known as smart packaging, is increasing in industry. According to a survey, 92.2 % of those surveyed feel interested in packaging, but only 57.3 % are sufficiently informed. Active packaging that extends the durability of food, for example, and intelligent packaging that indicate the maturity status are examples of the innovations that are promoted by companies and identically. Innovative packaging has the potential to provide information that reduces food waste and increase efficiency in the supply chain.

Identive remains committed to the area of intelligent packaging technologies and digital product passes. If you want to learn more about the numerous offers and possibilities, please contact Klaus Simonmeyer at the e-mail address ksimonmeyer@identiv.com