Digital transformation of the medical devices: Innovation for the future!

Digital transformation of the medical devices: Innovation for the future!

Laimgrubengasse 10, 1060 Wien, Österreich - The Austromed early year talks on March 12, 2025 in Techgate Vienna attracted numerous stakeholders from the medical device industry. Under the motto "Medical devices: Innovation from tradition. Essential yesterday, today and tomorrow" experts highlighted current trends in artificial intelligence (AI) and digitization. "The high relevance of the industry is reflected in the impressive figures: 18.6 billion euros in sales and 61,800 jobs," emphasized Austromed President Gerald Gschlössl in his opening speech. The renowned strategy consultant Karl-Heinz Land, who raised the transformative power of the AI ​​for the future of the medical device industry, was won over for the keynote speech. "AI is the steam engine of tomorrow," said Land, who also warned that companies urgently have to develop their own AI strategies-"Ai or Die" is his clear message.

As part of the event, not only the possibilities, but also the challenges of digital transformation were discussed. In a discussion round, moderated by Lena Sattelberger, Gschlössl called for the rapid implementation of the e-card for smartphones and the strengthening of the MySV app. "We have to take the fear of digitization and health data," said Gschlössl. SVS chairman Peter Lehner also commented on the regulatory requirements and the technical implementation, and emphasized that external factors like Apple slow down the development of the e-card solution.

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