Chinese EV-Riese offers free driver assistance for cars under 10,000 USD
Chinese EV-Riese offers free driver assistance for cars under 10,000 USD
The Chinese electric vehicle manufacturer BYD has added an advanced driver assistance system for almost all models without additional costs, which catapulted the company's shares for a record high.
new technologies for affordable prices
Chinese customers can now experience the proprietary driver assistance system "God’s Eye" in vehicles, which are already available from 69,800 Yuan (approx. 9,555 USD). This innovative decision could also heat the already intensive price war on the world's largest car market.
share price reaches record high
The BYD shares rose by more than 4 % at the beginning of trade in Hong Kong and thus reached a record high, as data from Refinitive show. BYD chairman Wang Chuanfu was optimistic at an event in Shenzhen on Monday: "In 2025, the first year of intelligent driving will be for everyone." Wang predicted that highly developed intelligent driving will be a fundamental feature of cars within the next three years, comparable to seat belts and airbags.
distribution of the "God’s Eye" system
The "God’s Eye" feature, which was introduced in 2023 to support the navigation of the vehicles, was only available in BYD models that cost more than $ 30,000. Wang reported that BYD is in sixth place worldwide in relation to the underlying sales of cars; Geely Auto ranks tenth. In addition, BYD was able to dominate the Chinese market and made up over 32 % of the total sale of new energy vehicles in 2024, according to the China Passenger Car Association .a competitive advantage for BYD
tu Le, founder and managing director of the consulting company Sino Auto Insights, explains that BYD's step "puts her competitors under pressure", especially because of the attractive prices. Tesla's main competitor, BYD, offers a similar complete self -driving feature in the USA for a monthly subscription fee of 99 USD or as a one -off payment of USD 8,000 and is waiting for regulatory approval to start tests on the Chinese market.
strategic considerations for Tesla
Tesla may have to rethink its strategy based on subscriptions if the company wants to enter the Chinese market, added Le. In addition to Tesla, the announcement of BYD is also expected to put pressure on other Chinese competitors such as Xpeng and Geely Auto, whose shares fell on Tuesday
Integration of AI technologies
At the event on Monday, the company also announced that the AI model Deepseek integrated. This comes from a Chinese start-up that attracted worldwide attention last month with a powerful chat bot that competed with openais chatt. BYD is known for its aggressive pricing policy, and the price war, which was triggered by Tesla two years ago, has increased in intensity. Last year BYD asked its suppliers to grant substantial price reductions of 10 % for the coming year.