In love and safely on the go: warm messages on Austria's highways!

In love and safely on the go: warm messages on Austria's highways!

On February 14, 2025, it will be romantic and safe at the same time on the Austrian motorways. ASFINAG uses its electronic text ads to spread loving messages that also convey important traffic safety tips. From Monday, February 10th, the first of these messages can be read. Among them are sentences such as "someone loves you! Drive carefully" and "love has no limit! Tempo already". This warm news should move drivers to drive concentrated and considerate. "We hit the heart with these messages and thus sympathetically contribute to the awareness of traffic safety," says Petra Mödlhammer, head of the ASFINAG communication department, according to Gailtal-journal.at.

romantic traffic safety

The campaign is part of the newly created “love week”, which will also address classic road topics, such as distraction, distance and fatigue. These integrative measures are designed in such a way that they underline the importance of safe driving in an appealing tone. In addition, ASFINAG brings something new this year: "Highway Haikus", short poems that are supposed to stimulate thought about security aspects in traffic. The messages are programmed in such a way that important information about accidents or traffic jams have priority to ensure the safety of drivers constant, as reported on Arf.at.

This combination of emotional appeal and practical tips should help to sustainably improve the behavior of the travelers. The central message of this campaign is clear: "Come on safely!" With a focus on positive and inviting proposals, the advertising messages on the highways not only motivate, but also arouse an emotional connection to the topics of traffic safety.