Experts meet in Carolinensiel: solutions to a shortage of skilled workers!

Experts meet in Carolinensiel: solutions to a shortage of skilled workers!

In the picturesque Carolinensiel there was a remarkable economic meeting in which experts discussed paths to combat the urgent shortage of skilled workers. The questions that were the focus were: How do you acquire new specialists? What has to be done to keep this long -term? And to what extent can artificial intelligence help to at least partially alleviate the problem? These topics were intensively discussed in the new Hotel Noord, organized by the district of Wittmund and the Harlingerland business development group.

District Administrator Holger Heymann von Wittmund pointed out the urgency of the topic: "The shortage of skilled workers is omnipresent, which also has lost added value for us." With conclusive approaches and the expertise of three speakers, an attempt was made to give the present practical strategies.

practical approaches for employers

Christian Hinze, Managing Director of the Dock26 media agency from Wilhelmshaven, placed particular emphasis on the topic of "employer branding", i.e. the employer brand. He encouraged the companies to actively live their brand's values instead of just advertising it. "Sharpen your employer branding," said Hinze and gave the following central advice:

• give your employer brand a personal face.
• Find the dialogue with your target group about their preferred communication channels.
• design contact as easily as possible.

A positive example of employer brand is the EBE company - ash components from Wiesmoor. The family company not only won the award for innovative training (PIA) for its innovative training, but is also internationally looking for new trainees. The junior chief Malte Esche described how important personal speech and individual support are for the extraction and long -term binding of apprentices. His recommendations include:

• design an individual training schedule for every trainee.
• Give regular feedback; The old principle "not complained is praise enough" is no longer sufficient.
• tie the trainee of the trainees and put a “buddy” from the workforce to your side.

artificial intelligence as a solution

Another exciting aspect was presented by Stephanie von Unruh, managing director of the Northwest media group from Oldenburg. It showed how artificial intelligence (AI) can be used to do routine work in customer service. In cooperation with the Weser-Kurier from Bremen, a multi-award-winning language robot is already being used, which is able to deal with frequent inquiries, such as information on delivery. "Over 30 percent of inquiries can already be processed by the system," she explained.

In order to successfully design the implementation of such AI technologies

• Start test installations and gain experience.
• customers accept AI services as long as they offer a clear advantage, such as saving time. In the event of uncertainties, inquiries should be handed over to real agents.
• A high data quality and the right infrastructure are crucial for the success of AI solutions.

The business meeting in Carolinensiel has impressively shown which strategies and tools can use companies to counteract the shortage of skilled workers. From a well thought -out employer branding to the targeted use of artificial intelligence, numerous options were presented, which provided the participants valuable suggestions. The experts present took a lot of useful information back to their companies in order to actively address the challenges of the shortage of skilled workers. For more information on the topic and the presented strategies, you will find the full article on Lokal26.de .