Warm feet for everyday life: Tchibo invests in innovative toe warmers!

Warm feet for everyday life: Tchibo invests in innovative toe warmers!

In the latest episode of the startup TV show "2 minutes 2 million", Tchibo, a large company with over 75 years of experience in product development, made an investment of 50,000 euros in the Viennese startup "HappyTiptoes". These innovative toe warmers, which can simply be pulled over the socks, should now be available in all Tchibo branches and online. Marketing director Charlotte Braunstorfer described the toe warmer as a clever, everyday solution that offers real added value for customers, especially for the mostly female target group of Tchibo, which often suffers from cold feet, such as OE24 reported.

The special thing about the "happy tips" is their manufacture in careful manual work in Europe, which underlines Tchibo’s engagement for sustainability. The Founder Christina Strasser, who originally launched the concept as a solution to her own problem with cold feet, began to manufacture the toe warmers in their living room and to sell it at Viennese Christmas markets. Now, with Tchibo as a partner, the product can get on the shelves faster and thus reach a broader clientele, as on tchibo.com . The toe warmers not only offer a high level of comfort, but also adapt perfectly to the feet without pressing or rubbing.

The Salespower of Tchibo not only receives financial support, but also access to a broad sales platform. The new toe warmers are available for 19.99 euros and are intended to enrich the Tchibo range, which in addition to coffee also includes creative non-food products. Charlotte Braunstorfer sees these practical toe warmers a chance to sustainably influence the shopping behavior of their customers and to draw their attention to innovative ideas.