Change in sports tourism: digital, networked and sustainable!
Change in sports tourism: digital, networked and sustainable!
Zürich, Schweiz - On March 31, 2025, the further development of sports tourism at the Sport Tourismus Forum in Zurich will be discussed. At a time when new technologies and changed guest needs shape the industry, 40 experts offer deep insights into the digital transformation of travel behavior. According to ots.at , the future of sports tourism is digital, networked and individual. The forum presents the new platform in the Google Cloud, which demonstrates intelligent networking in travel planning.
The focus of the discussion focuses on the influence of artificial intelligence (AI) and data-driven solutions on destination management, with platforms such as TTA-Vconnector. Companies such as Komoot and Decathlon present their strategies for digital activation of outdoor communities to improve the guest experience through technical assistants and interactive tools.transformation of the industry and new offers
A future -oriented topic on the forum is the sustainable approach of hiking as an year -round offer that comes into conversation as an alternative to winter tourism. The exchange of experiences with experts such as Michael Roschi (Swiss hiking trails) and Ute Dicks (German Hiking Association) will help to shed light on the necessary infrastructure for these developments. The increasing demand for yoga retreats, fitness festivals and sports camps shows that the needs of travelers change.
The view of the Generation Z. is particularly interesting, but it travels more frequently, but shorter and cheaper, but is ready to spend more for winter vacations. Alexander Dyskin (Simon-Kucher) analyzes the travel behavior of the youth and highlights how digital stamp and reward systems strengthen the binding of guests.
digital innovations in hiking tourism
The hiking forum took place in parallel on the topics of Sport Tourismus Forum, where the challenges and opportunities of digitization in hiking tourism were discussed. Richard Hunkel from the DZT presented the advantages of digitization, which acts as a prerequisite for modern marketing. In this context, the new version of the “Hikable Germany” website is highlighted, which provides real-time mobility information and current data for tourists, supported by the Open Data/Knowledge Graph project from DZT from 2018.In addition, the first edition of the magazine "Hikbar!" Published, which was created from the merger of "hiking Germany" and "holiday hiking". This underlines the importance of digitization and the need to promote hiking as an important part of the German cultural landscape.
trends and developments in tourism
The current trend report of the Mittelstand-Digital Center on the future of tourism indicates that support for small and medium-sized companies and for the craft is central. The Federal Ministry of Economics and Climate Protection promotes these developments in order to tackle a broader digital transformation in tourism. The exchange and networking on forums such as the Sport Tourismus Forum are of crucial importance in order to recognize trends at an early stage and work together on a sustainable sports tourism.
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| Ort | Zürich, Schweiz |
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