Excitement about Kläbos, revealing candy advertising in Norway!
Excitement about Kläbos, revealing candy advertising in Norway!
Oslo, Norwegen - In Norway, an offensive advertising campaign ensures turmoil. The cross-country skiing star Johannes Høsflot Klaebo is shown in a revealing commercial for the candy brand Nidar, whereby he advertises a bag of gummy bears "Laban Seigmen". This presentation, which is particularly criticized by parents and consumer protectionists, is considered inappropriate because the advertising primarily aims at children. Consumer Attorney Frode Haug said to NRK that the advertising may violate the Norwegian Marketing Act: "There is an absolute danger of a violation," says Haug and emphasizes that the sale of sweets is directed directly at children, which exacerbates the situation. In response to violent criticism, the parent company Orkla Snacks withdrew the spot and explained that one wanted to "not provoke".
The withdrawal of the campaign
The decision to stop the controversial advertising came after an in -depth examination of public concerns. A spokeswoman for Nidar said that the company took the criticism to heart and instead wanted to rely on a playful but respectful communication. The Norwegian commercial has now been turned off, but the discussion about it remains alive in the country. Vetle Olsen-Ryum from a advisory agency for eating disorders criticized the sexual representation of the athlete and made it clear: "You are skiers, no porn actors!"
The controversy raises questions about the responsibility of companies in advertising and the effects of such campaigns on the public image of athletes. Klaebo, who is one of the most successful cross -country skiers, is constantly being exposed to the pressure to meet the expectations of his partners and the association, which underlines, how sensitive how to use advertising in sport must be. Despite the storm for himself, the athlete remains a symbol of success in winter sports and continues to support fans and sponsors alike, even after the shock wave of this advertising rolled over Norway, as well as Merkur reported. The publication OE24 has been similarly related to the problem.
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Ort | Oslo, Norwegen |
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