Location analysis: How sales forecast can save companies!

Location analysis: How sales forecast can save companies!

in a world in which markets change quickly, the ability to precise sales forecast is becoming increasingly important for companies. With its software Wigeo location, Wigeogis offers a groundbreaking solution for location analysis that supports companies in making informed decisions. "In a market environment that is subject to high change processes, it is elementary to put locations and the planning of the location network on a healthy and current basis," emphasizes Andreas Marth, Head of Solutions at Wigoogis Vienna. Current sales, competitors in question and the buying behavior of consumers are included in the forecasts. This makes the software an indispensable tool for retailers and service providers.

The software is based on advanced methods such as gravitational analysis and the calculation of the cannibalization effect. These techniques not only help to understand past sales developments, but also to precisely predict future changes. When a new competitor opens, it is immediately analyzed how this affects the existing sales potential. Andreas Marth explains: "Together with the customer, we define which parameters we integrate into the software, because that varies individually." In this context it becomes clear that the success of a location depends heavily on its specific market and individual circumstances, as Wigeogis reports on its website.

precise location analyzes for strategic decisions

Companies can not only simulate the effects of a potential move or redesign of your location network with Wigeo location, but also analyze different scenarios for potential locations. These strategic considerations are particularly important if, for example, the turnover of an existing business decreases. A application example: If a pharmacy experiences a decline in sales, the software can show whether a new pharmacy nearby is the cause and provide the data to make well -founded decisions. "The calculation of gravity (attraction) and cannibalization clearly shows where and how turns in sales result," explains the software description on the Wigeogis website.

With such a well -founded analysis, companies are able to react faster and strategically to changes in the market and to optimally protect their investments. A regular checkup of branches and locations is therefore not only recommended, but essential in order to be able to exist in the competition. Further information on the sales forecasts can be found on the Wigeogis website, where the comprehensive possibilities of this geomarketing software are explained in detail.