Vienna has a new cultural attraction with the Theater in Prater!

Vienna has a new cultural attraction with the Theater in Prater!

Prater, Wien, Österreich - In the heart of Vienna there is an impressive new cultural center: by 2027 the "Theater im Prater" . The internationally renowned company ATG Entertainment, in strategic alliance with the city of Vienna and Vienna Holding, will build a venue with 1,800 seats with this monumental planned theater, which is not only considered one of the largest privately financed theater projects of the past 100 years, but is also to revolutionize the music culture of the city. This initiative was presented yesterday at a press conference by important representatives of the city council and the company. The opening of the theater is intended to provide an important cultural and economic impulse for Vienna.

cultural and economic potential

The new theater will attract up to one million musical goers annually, which would almost double the current number of visitors in Vienna. This increase will probably not only enrich the cultural offer in the city, but also boost the economy by creating around 1,400 new jobs. This is also evident in the results of a comprehensive market analysis, which predicts an annual added value of around 157 million euros for the city of Vienna. These figures were emphasized by ATG Entertainment and the partners in the project as crucial arguments for the implementation of the project in order to continue to position Vienna as a leading goal for cultural tourists, such as musicalzentral.de reported.

The innovative architectural concept, which is designed by the Vienna office DTFLR in cooperation with the renowned theater architects Horth Tompkins from London, is to meet the highest sustainability standards and at the same time integrated harmoniously into the historical ambience of the Prater. The anticipation for the opening is increasing, even if no information about the first show has yet been published. What is certain is that ATG is planning to bring international top producers to the “Theater im Prater” and thus to significantly expand the city's musical horizon.