Meghan Markle presents her AS Ever Lifestyle brand

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Meghan, the Duchess of Sussex, re-launched her lifestyle brand and gave her the name "as ever". She also introduced a new website on which a rare photo of her daughter Lilibet can be seen.

official announcement on Instagram

The former "Suits" actress announced the news in a Post on Instagram. She explained: "I am surprised that we could keep this secret for so long. In two weeks my show comes out, which I am very looking forward to. And also my company, about which there was a lot of curiosity."

New brand name and inspiration

Meghan announced that she had the idea last year: "American Riviera sounds like a great name." This is an allusion to her neighborhood and a nickname for Santa Barbara, which was only limited to products that are manufactured or grown in this region.

history of the brand "As ever"

The Duchess said that she secured the new brand name in 2022 and has now waited to publicly share the news. "It means as ever. It means something like 'as it was'. If you have followed me with the tig since 2014, you know that I always like to cook, tinker and gardening. That is what I do, and I have not been able to share it with you in recent years. But now I can," she added.

products and offers from "As ever"

The Duchess of sussex presented the first product of "AS in April 2024 Ever “, that includes strawberry jam that she sent to influencers and friends.

partner of Netflix and upcoming projects

However, the information about the brand remains limited, with a sparse website and an Instagram account, which only includes nine posts that form a large logo together. Meghan emphasized on Monday that there will continue to be fruit spreads as part of AS Ever and added: "I think we all agree that jam is my passion."

teaser for your Netflix series

The announcement of AS EVER is made two weeks before the premiere of "With Love, Meghan", the Netflix lifestyle-series , which is produced and moderated by the Duchess. The series, a sunshine homage to relaxed life in Southern California, was originally supposed to start on January 15th, but was based on the Wald fires , which at the beginning of the year, devastated.

collaboration with Archewell Productions

Your new series is partially produced by Archewell Productions, your company with Prince Harry. Netflix also worked with the couple on other non -substances, including "Harry & Meghan", who dared to take a look behind the scenes of their relationship with the royal family and their move to the United States after the resignation of their royal duties.

Netflix as a business partner

In her post on Monday, the Duchess also announced that Netflix had become a partner of her company.