McDonald S The largest menu update starts on Tuesday

McDonald S The largest menu update starts on Tuesday

In the USA, the highly expected new McDonald’s value menu will be introduced in the restaurants on Tuesday, which has been the biggest change for the chain for several years.

The new McValue menu

The new " mcvalue "menu is a budget-friendly attempt to get back to The increased prices were deterred. In addition, the focus.

exclusive offers and local deals

The new menu will also include more exclusive offers for the McDonald’s app as well as local food and beverage offers organized by the franchisees.

growth strategy for challenging quarters

McDonald’s tries to revive the growth after several weak quarters. Many customers are price -conscious; Since 2019 the average price for articles about around 40% rose. The company explains that this is in line with the increased costs.

response to health crises

The introduction of the new menu was announced in November, shortly after an E. Coli outbreak, which led to a drastic decline in sales figures and customer frequency. McDonald’s announced, In marketing and support for franchisees, to invest, which were most affected by the health crisis, which meanwhile .

focus on value and quality

Many consumers currently feel financial burden because the prices for everything, from food to housing construction, are increasing - including fast food. According to David Henkes, a senior principal at Technomic, a research and consulting company in the food industry, the national rollout of the McValue menu is to improve the "broader image of McDonald’s as a value-oriented brand".

insight into the financial situation

McDonald’s ( mcd ) will announce the quarterly results on February 3, which give investors a first insight into the effectiveness of these measures.

Review of previous value menus

The new menu is the largest value -oriented initiative of McDonald’s since 2018 when some Article between $ 1 and 3 dollars . However, the dollar menu proved to be relatively unpopular compared to the much more successful $ 5 menu. Customers not only searched for cheap foods, but also for a better price-performance ratio.

The future of the McValue menu

Ultimately, inflation largely made the articles in the lower price segment disappear. The McValue menu will replace what is survived from it and shows McDonald’s commitment to meet the needs of price-conscious consumers.