Apple stops the Vision Pro production: Did the mixed reality glasses fail?

Apple stops the Vision Pro production: Did the mixed reality glasses fail?

Cupertino, USA - Apple temporarily stopped producing its mixed reality glasses Vision Pro due to the falling demand. According to reports from "OE24", this decision was made at the turn of the year after the sales figures have been decreasing continuously since the market entry in February 2024. The glasses, which was offered at a price of 3,999 euros, are criticized by experts as too heavy and with limited applications. It is believed that the inventory is sufficient to cover the demand until the possible introduction of a successor model.

The decision to make production stop also influenced the analysis of the market interests and the high price structure, reports "techworm.net". Apple had gradually reduced production in the course of 2024 and finally stopped production in November. At the same time, the production rates were drastically reduced at Luxshare, the company that assembled the glasses. It is assumed that Apple has made a strategic decision to manage the inventory and avoid an excess. Although Apple has not fully set the production lines for the Vision Pro, the probability of a recovery is extremely low, given the weak sales figures and the low interest in the device.

The tech giant plans to reorient its strategy for mixed reality devices. Rumors state that the work on a more cost -effective version of the Vision Pro, which may come onto the market by 2027, will be prioritized. This is to be offered at a price of about $ 1,500 and address a larger target group. The delay in the development of the second model of the Vision Pro illustrates Apple's focus on more affordable options, while a possible update for the first generation with improved technology and extended functions is considered, reports of "macrumors".