Dubai chocolate on the march: Hofer and Aldi bring the hype!

Dubai chocolate on the march: Hofer and Aldi bring the hype!

The Dubai chocolate, an absolute trend hit, causes excitement in the Austrian supermarkets from December 13, 2024. As 5min.at , the popular "alyan dubai chocolate pistachio" will be available in all Hofer branches for 5.49 euros. This slicker enjoyment of chocolate, consisting of a crunchy shell and a delicious filling with Kadayif dough threads, has conquered the social media platforms in the storm and has already found millions of followers on Tikok. While the chocolate in Vienna and in other places is already available in selected SPAR branches, Hofer is now expanding the offer to make its customers happy.

price war under the discounters

Now also rtl.de introduces the dubai chocolate to and sells it December 16, 2024 for only 4.29 euros. This is a price that makes the coveted chocolate more accessible to many after it was previously considered luxury goods for 10 to 15 euros. The hype around the chocolate has even led the shelves in the shops to be emptied within a very short time. Despite their popularity, there are also voices that find the hype exaggerated, which shows that opinions about this treat are split.

No matter whether you love the delicious combination of angel hair and pistachio or are skeptical about the trend, one thing is clear: the Dubai chocolate finally conquered the shelves of the discounter and becomes a fixed size in the confectionery departments. The biscuit or chocolate burger that was offered in Austria is just another example of the creative use of the trend. Fans of the candy can look forward to an exciting time, while demand continues to increase and prices are falling.