Shock for Dornbirn: Jones and Billa close their doors!

Shock for Dornbirn: Jones and Billa close their doors!

Dornbirn, Österreich - In Vorarlberg there is a wave of changes that affect both fashion and food industry. The iconic family business Jones, known for women's fashion, closes its branch in Dornbirn in mid -June. A spokesman for the company said: "In view of the changed consumption habits and the strong cost increases, we have decided with a heavy heart to close our Jones store." The sales campaigns are already running to thank you for the loyalty of customers. Jones, which has existed since 1972, has always been known for high quality and comfort, but now an era is coming to an end, such as Vol.at reported .

But Jones's closure is not the only dramatic change that consumers will experience in Vorarlberg. The Billa supermarket chain also completely withdraws from the state. In the course of comprehensive restructuring, which is expected to cost around 500 million euros, all branches are closed, including those in Dornbirn. This affects around 160 employees who will no longer work in their familiar environment. The REWE Group plans to have four to six Billa branches taken over by ADEG merchants in order to strengthen the presence of the regional brand. This not only ends a tradition, but also a strategic change towards more organic products and regionality to react to the changed shopping habits of customers, such as Kosmo reported .

These two developments illustrate the deep renovation in the Vorarlberg trade landscapes. With the end of Jones and the closures of the Billa branches, not only a new chapter is opened, but there is also the possibility that new concepts in the region are establishing themselves that rely more on sustainability and local products. Consumers and employees are therefore faced with profound changes, while the industry adapts to new trends.