End of an era: Hunkemöller closes branch in Bregenz on December 7th

Von WOM

The Hunkemöller branch in downtown Bregenz finally closes its doors. An official notice of the business informs customers about the last day of sales, which was set on December 7th. The company has agreed to complete the closure due to economic challenges and a realignment of its market strategy, as was already reported in October. So far, the company has remained unreachable for an official statement.

With this closure, the popular shopping zone loses another shop in the pedestrian zone. In the message to the customers it says: "Shop continues in our Hunkemöller branches in Dornbirn and Feldkirch." At the beginning of October, the business premises in Kaiserstrasse had already been offered on real estate platforms. The private landlord is looking for a reliable tenant, ideally a regionally rooted family company. The locally offered comprises 254 m², distributed on the ground floor and upper floors.

sustainability in the corporate strategy

The lingerie dealer Hunkemöller plans to replace his branches with modernized locations and the use of interactive technologies. This is done as part of a more comprehensive strategy for adapting the branch network to new market conditions. These decisive steps are part of the experiment to position yourself future -proof in view of a changing market.

The final closure of the Bregenz branch can not only be characterized as a loss for the city center, but also represents a decisive point in the strategies of the dealer. Hunkemöller thus joins a long list of shops that had to close their physical sales outlets in order to concentrate on digitized solutions.

what the future brings

So

Bregenz is faced with the current challenge of losing another business in the pedestrian zone, while Hunkemöller's location is now being offered to win new tenants. The landlord's request, who wants a reliable and long-term commitment of tenants, is in a city that is increasingly suffering from the pressure of online trade and the resulting changes in buyer behavior.

Despite the adoption of Hunkemöller, customers can continue to shop online, which reflects the flexibility of retail in today's world. From the announcement to closure, it is a drastic step, but one that is part of the larger transformation that retailers are exposed to a rapidly changing market.

For more information about this development and further details, see the current reports on www.vol.at .