Vorarlberg on alert: fight against horror insects started!
Vorarlberg on alert: fight against horror insects started!
Vorarlberg, Österreich - In the past few weeks, sports reporting in Germany has increasingly changed, and the needs of the audience are the focus. As a current study shows, 91% of Germans have a passion for sport. This development is supported by new media formats and reporting methods. The [B4P trend study "Sports reporting in change"] (https://gik.media/b4p-trendstudie-sports sports reporting-im-wandel/) illustrates that 84% of Germans actively exercise and regularly consume 73% of sports reporting. These figures illustrate the immense interest in sport in German society.
The differences between the sexes are particularly noteworthy. While 85% of women actively do sports, the proportion of men is 83%. This is in contrast to the information habits: men (82%) are more likely to find out about sports than women (64%). The most popular sports treated in the media are men's football (61%), women's football (44%), ski jumping (43%) and biathlon (39%).The development of sports reporting
An interesting aspect of the study is the increasing interest in women's football, especially for the European Women's European Championship, which came up with 18 million TV viewers. It also shows that 30% of Germans are interested in American football. The 16-29 year olds are even 42%. Over the past year, this interest in this age group has increased by 15%.
Another trend is the increasing influence of eSport. Here it is 32% of the respondents who are interested in eSports, with the number for young men (16-29 years) increasing to astonishing 72%. 41% of this group pursue eSport events via platforms such as YouTube, Instagram and Twitch. This suggests that young spectators are not only interested in traditional sports, but also in digital formats.
live and neutral reporting in focus
The study also determined interesting results regarding the claims to sports reporting. 71% of German sports fans value neutral reporting, while 67% prefer live reporting. Older spectators (50+) are more focused on live formats (73%) than younger (58%), which place more value on entertainment (53%) and personalization (51%).
In addition, 66% of 16-29-year-olds use paid sports streaming services. However, this proportion decreases with increasing age. Some of the respondents (10%) can imagine subscribing to such a service in the future, while 35% have never used a paid service and cannot imagine this. These developments illustrate that the way in which sport is consumed is significantly changed and media providers are required to adapt to these new circumstances.
In today's media landscape, platforms such as the Austria Press Agentur (APA) and Sportal are decisive for the latest developments To communicate sports events. These digital offers that include live tickers and data centers for sports events and elections are essential components of modern sports reporting and serve the growing demand for timely information and content.
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| Ort | Vorarlberg, Österreich |
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