Vorarlberg celebrates record: Winter tourism is booming with 1.31 million guests!

Vorarlberg celebrates record: Winter tourism is booming with 1.31 million guests!

Vorarlberg, Österreich - Vorarlberg's tourism industry can look back on a successful winter season 2024/25. With a total of 1.31 million registered arrivals, the region recorded an increase of 2.5 % compared to the previous year. The overnight stays amounted to almost five million, which corresponds to a delicate plus of 0.4 %. Vorarlberg has placed this positive development among the top five winter destinations since the beginning of the surveys, such as vienna.at reported.

The result of the commercial accommodation companies, which recorded a overnight increase of 2.2 %, is particularly gratifying. However, these numbers are contrasting to a decline in the overnight stays in private quarters and other accommodations. At the same time, the average length of stay dropped to 3.79 days, which indicates the increasing popularity of shorter but more frequent vacations.

stable market developments

Tourist demand shows positive trends in the core markets, especially Germany, Austria, Switzerland and the Netherlands. wko.at noted a remarkable start to the winter season, with 188,719 overnight stays already registered in November 2024, which accounts for an increase of 8.7 % compared to the previous year. In particular, guests from Baden-Württemberg, Bavaria, Switzerland and Liechtenstein contributed to these positive figures.

The Vorarlberg gastronomy and hotel industry benefited from strong demand, supported by sufficient snowfall. Despite these positive developments, the industry faces challenges, including high energy and personnel costs that many companies cannot pass on to the guests. This could have long -term consequences for future investments. State Councilor Marco Tittler (ÖVP) therefore calls for targeted political support to improve the framework conditions for companies.

economic importance of tourism

Tourism in Vorarlberg is a stable engine of the domestic economy and shows remarkable resilience and adaptability. In the entire tourism year 2024 - which includes both the 2023/24 winter season and the summer season 2024 - a total admission of EUR 2.5 billion was recorded in the country. Of these, 445 million euros outside the country flowed. This shows the economic relevance of the sector and the need to further expand these successes.

The average daily expenditure per capita in vacation tourism amounts to 231 euros in winter and in summer to a preliminary value of 164 euros. This indicates that winter tourism in particular is a particularly high added value for the region. In addition, almost 20,000 full-time start-up workplaces were created in the tourism sector in Vorarlberg, which further underlines the importance of this industry for the regional labor markets.

with a total bed capacity of almost 72,000, spread over more than 1,000 commercial hotels and apartments as well as around 3,200 private accommodations, Vorarlberg is optimally prepared for tourist requirements. The ongoing tourist demand from abroad, which is 90 % of anniversary, confirms the high level of interest in Vorarlberg's diverse leisure and vacation. According to the Vorarlberg.travel, 58 %of foreign guests come from Germany, followed by Switzerland (10 %) and the Netherlands (9 %).

Overall, those responsible are optimistic about the coming summer season and strive to continue establishing Vorarlberg as an all -year destination.