Father's Day 2025: Wiener spend 35 million euros on gifts!

Father's Day 2025: Wiener spend 35 million euros on gifts!

Wien, Österreich - Father's Day, which will be celebrated this year on the 2nd Sunday in June, approaches and the trade is already infected by the positive mood. The Austrian Chamber of Commerce (WKO) reports that 53 percent of Austrians are planning to give gifts for Father's Day this year. This is expected to mean a noticeable impulse for trade and could increase the total expenditure.

in Vienna, the citizens spend an average of around 55 euros on gifts, which raises the total expenditure of the city to around 35 million euros. An increase is remarkable, because the proportion of men who want to get gifts for Father's Day increased by 10 percent compared to the previous year. According to the WKO survey, 57 percent of women and 49 percent of men plan to make gifts.

popular gifts and celebrations

The most popular gifts for Father's Day reflect the desire for shared experiences. Vouchers for activities come first with 23 percent, followed by sweets such as chocolate and chocolates (21 percent) as well as noble drops or restaurant visits (19 percent). Practical gifts such as grill utensils and fashion items are also in demand.

• vouchers for joint activities: 23%
• sweets/chocolate/chocolates: 21%
• noble drops or restaurant visit: 19%
• homemade: 16%
• Practical gifts: grill utensils, tools, tank vouchers
• fashion items: swimming trunks, shirts, shorts, belt

The survey shows that around 51 percent of Viennese celebrate Father's Day in the family, while 32 percent indicate that they never celebrate the day. Another interesting detail is that 64 percent of fathers in Vienna do not expect gifts, but would be happy about them.

The desire for time together

The importance of Father's Day for many men, especially with regard to the family time together with the family, is supported by a YouGov survey. Accordingly, 43 percent of fathers in Germany want time with their children. 20 percent of fathers see their children the most important gift.

Although many fathers prefer valuable moments with the family, only 9 percent of the gifts actually give away time together. The survey also shows that 49 percent of fathers do not want gifts, a sign that emotional values are often weighted higher than material gifts.

With the approaching Father's Day, the shops are in the starting blocks to benefit from the willingness to buy the Austrians. The demand for gifts and the increasing importance of this holiday underline the growing trend to celebrate Father's Day similar to Mother's Day, an approach that is also confirmed by the WKO.

The preparations in retail show that more attention is paid to the needs of fathers who particularly appreciate time with their loved ones. This could make Father's Day an even more significant occasion for shared experiences in the coming years.

For more information, see the reports of OTS , wko and Yougov .